Google Analytics 4 - GA4 Training Course

GA4 Training Overview

• Focuses on Google Analytics 4 platform mastery.
• Covers data model, tracking setup, and analysis techniques.
• Provides insights for data-driven decision-making.

Course Content

• Introduction to GA4 features and interface.
• Configuration of properties and data streams.
• Focus on event-based data model and engagement metrics.

Implementation Process

• Installing and configuring tracking codes.
• Setting up events, conversions, and custom metrics.
• Advanced topics like data filters and cross-domain tracking.

Data Analysis Skills

• Interpreting and visualizing data.
• Creating custom reports and dashboards.
• Utilizing audience segmentation and cohort analysis.

Certification Impact

• Equips professionals for data-driven optimization.
• Valuable for marketers, analysts, and business owners.
• Demonstrates proficiency in GA4 for performance enhancement.